Today is Monday, October 7th, 2019. In AICE Media Studies, we are starting our commercial projects. My classmate, Alexis, and I are doing a commercial on Nike. Our main idea on the commercial is football. Nike commercials commonly feature famous athletes, like LeBron James. Nike usually shows soccer, football, basketball, and other sports. Nike is one of the biggest sport brands in the world, if not THE biggest.
Common sounds in Nike commercials are voice overs and music. Nike always takes part in Superbowl commercials. Nikes also shows different events from sports and list quotes, such as "Never Stop Winning," and "Dream Further." A common aspect of these commercials is that they all have music that goes with that specific topic that the commercial is aiming for. The types of music goes to all genres like rock, hip hop, pop, and even country. It gives it that scene a type of "sing along" and can motivate the listener.
Types of editing used in Nike commercials are jump cuts, hard cuts, L cuts, J cuts, etcerta. What this does it that it makes that scene look better and more clean, rather then just a plain ol' video with nothing but music and no cuts. Another type of editing is cross cut, which is known parallel editing. This is common, especially when the commercial is connecting the main scene to the brand. It could also be used to connect two different scenes that is related to the brand. Finally, Nike commercials motivate the viewers, and what Alexis and I are doing is just that.
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